Client:
Shell
My Role:
UI/UX Designer
Year
/22
Service Provided:
Product Design, User Research
The Problem
EPTB Analytics will be a harmonised platform to sit front and centre of EPTB and provide the ability to disseminate information, collaborate and share insights that will give us an holistic view of the markets. Through this we’ll be able to identify and capture opportunities, take informed trading positions, manage risk, provide a strong value proposition for our customers and stakeholders and connect and scale the global team. This collective effort will allow us to create value and rescue the impact of global co2 emissions.
To thrive in the energy transition requires Shell to resolve the challenge that its customers and shareholders want energy and value but not greenhouse gases. Shell’s company carbon exposure represents 3% of global annual GHC emissions and achieving a Net zero footprint requires 120 MTCO2 Per annum of nature base offsets by 2030. The present value of the 2035 NCF exposure $2 billion/annum, and as such is a space to optimize, and a distinct challenge for EPTB.
Design plan
In 2021, the regulated carbon market reached a value of $851 billion, representing a 164% increase from 2020. This growth was driven by stricter carbon regulations, increased corporate sustainability commitments, and rising carbon prices.
Meanwhile, the voluntary carbon market is projected to grow to 1.5 to 2 gigatonnes of CO2 equivalent (GtCO2e) by 2034. This suggests increasing demand for carbon credits , driven by:
More companies aiming for net-zero emissions.
Growing interest in sustainable investing.
Advancements in carbon capture technologies.
Since Shell operates in energy trading, an evolving carbon credit market could impact trading strategies, regulatory compliance, and financial decisions. The EPTB platform could potentially integrate carbon credit analytics to help traders make informed decisions regarding emission-related costs.
Revealing a Dynamic Carbon Credit Market
The report also provides insights on credit issuances and retirements in metric tonnes per month. The chart below shows a comprehensive view of cumulative credits issued by month over the past 3 years. Highest issuances are in December, both for 2022 and 2023.
Voluntary Analytics vision
Shell’s target to become a net zero emissions energy business by 2050. We support
the responsibility use of high-quality nature and non-nature offsets around 120 million tonnes of emissions from the use of our products by 2030, and be a partner for change with our customers. This provides a material value chain to optimise, and a distinct challenge for EPTB
Voluntary analytics will sit front and centre providing analytical mastery, opportunity prospecting, real time decision making and a single view of the market to connect a global team, enabling EPTB to drive Shell and our customers to become net zero carbon business.
Research & Design Approach
NES Analytics Product Roadmap
Empathy Maps
User Personas
Problems and goal settings
Data analysis & ideations
Information Architecture
Regulated Vision
Sitting front and centre of the regulatory trading business this data and this data and analytics tool will provide analytical mastery, opportunity prospecting, real time decision making and a single view of the market so EPTB can source, optimise and supply compliant credits to the regulated carbon market.
Regulated analytics will aid governments and businesses in achieving their committed decarbonisation targets.
Solution
The solution for the SaaS landing page project involved designing an optimized landing page that effectively engaged potential customers and communicated the value proposition of the SaaS product.
User-centered design: The landing page was designed with the target audience in mind, incorporating elements that aligned with their needs, preferences, and pain points.
Clear value proposition: The value proposition of the SaaS product was clearly communicated on the landing page, highlighting the key benefits and how it solves the target audience's problems.
User Testing & Impacts
To validate our design improvements, we conducted usability testing with key users.
📈 80% of users reported improved usability and data clarity.
📉 40% reduction in time required to fetch insights.
🔎 30% increase in user retention within the analytics module.
Outcome
EPTB Analytics will become a tool which sits front and centre of the environmental product trading business, enabling Shell to manage investment decisions, risk and prospecting.
The overarching ambition is to scale a global team, for EPTB to become a billion dollar business and to manage high quality nature based project investment that supports global decarbonisation
The analytics product has a combined long term vision but shorter terms visions split by market(voluntary and regulated). This allows us to focus on delivering immediate value to EPTB without using losing sight of the combined and the likely convergence of these markets over time.
